Study On The Tourists' Perception For The Authenticity Of Shanghai Industrial Heritage

As the birthplace of China modern industry, Shanghai has many industrial heritages. With the development of Shanghai ,especially the interests pursue of real estate, the industrial heritages in Shanghai is disappearing gradually.Meanwhile there are also undermined risks during the process of protection and re-use of industrial heritages. The development of industrial heritage tourism mixed advantages and disadvantages. More attention should be paid to understand whether industrial heritages can take the role of cultural edification in tourism, we can deeply research by study this from the tourists'feeling. In addition, scholars pay more attention to the study of cultural heritage's authenticity . Because of the relationship between industrial heritage and artifacts,The protection unit in Shanghai has taken industrial heritage as a class to protect. How to maximize authenticity in the protection and utilization is of great significance.This paper start from the industrial heritage and the basic understanding of heritage's authenticity, which firstly analyzes the content of industrial heritage's authenticity, and establish theoretical basis of authenticity perceive of tourists to industrial heritage. Secondly the paper constructs indicator system of authenticity perceive of tourists to industrial heritage, and try to establish conceptual model about visitor perception of authenticity to industrial heritage. Thirdly, by the way of survey, the author select nine typical industrial heritages as samples to investigate, and establish evaluation model to investigate heritage samples, meanwhile optimizate the evaluation model. This paper find five effect elements are realism of industrial construction, realism of industrial cultural, realism of industrial remains, tourists'satisfaction, realism of tourist commodities .The fourteen related factors are long history, integrity of remains architectural, nature of architectural decoration, the protection rate of production equipment, authentic performance demonstration, visitors participation, integrity of culture and history, content show of heritage and local, consistency of the business and cultural objectives, aesthetic values, preferences of consumers, authenticity of experience, the overall assessment and technology of commodity. These are as final judging for tourists'authenticity perceive effects of industrial heritage, in which visitors participation, content show of heritage and local, preferences of consumers, technology of commodity etc. are the main factors affect tourists'authenticity perceive. Finally, the author put forward relevant recommendations on maximize tourists'authenticity perceived through detailed analysis of related impacts factors: (1) re-use of industrial heritage should be retained in their original characteristics, such as the size of heritage retain as much as possible, the equipments are presented in various forms;to select the use form of a strong culture; encouraged to declare national industrial heritage tourism demonstration; strengthen authenticity during the deeply development of tourism product development; from main develop the old city to develop new districts and protect the old city, etc.(2)The combine of tour lines to form the scale effect, highlight the theme of culture, such as for the tours organized by travel agencies, students market, the local market and foreign markets ,every market should have a different target. (3) Construct authenticity during development of tourist souvenirs ,such as the emphasis remains covered in souvenirs; develop free souvenir that tourists willing to take away; souvenir design should be innovative and so on.(4)Improve legislation and build relevant regulatory agencies, maximum protection cream, such as the establish industrial heritage protection system, take grade protection.(5) Reduce the gap between visitors'perception and expectation, such as develop projects that visitors hands-on; develop entertainment projects visitors can play with each other; add the museum open hours; add performances demonstrate, enrich the tourists'entertainment; control visitor flow during peak time. (6) Enhance the realism of life by strengthen community participation, such as the government take the lead in organizing community residents to participate; strengthen tourism skill training of community residents; listen advices and suggestions of community residents; community residents has priority in the tourism business; care for people, improve the community residents'living environment. The author believes that the proposal can greatly enhance the travel experience of tourists, recommend tourism workers to take better protection during the development of industry tourism resources.