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Study On Tourist Perceived Value Evaluation And Development Strategy Of Tangshan Industrial Heritage Tourism

Posted on:2019-05-28Degree:MasterType:Thesis
Country:ChinaCandidate:Y GaoFull Text:PDF
GTID:2439330596963557Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
China's economy is in an important period of transformation and upgrading,and the development of industrial heritage tourism is one of the important ways to achieve transformation and upgrading of industrial cities.Industrial heritage tourism can not only preserve the historical and cultural value of industrial heritage,but also integrate with the urban landscape,and create new economic growth points through the transformation to service industries.It promote the upgrading of industrial structure.Tangshan industry is the beginning of China's modern industry.After nearly 100 years of development and inheritance,Tangshan has accumulated profound industrial heritage tourism resources.It is necessary to discuss tourism from the perspective of tourists' perceived value.In order to meet the diversified needs of tourists in tourism,the development and development of industrial tourism should focus on the preference of tourists and realize the maximization of tourists' perceived value on the basis of the original ideas.Therefore,from the perspective of tourists' perceived value,this paper evaluates the industrial heritage tourism in Tangshan,and puts forward corresponding development countermeasures to enhance the competitiveness of industrial heritage tourism in the country.Firstly,this paper expounds the background,significance,research status,review at home and abroad,research content,research methods,related concepts and theories,providing a solid theoretical basis for the follow-up study.Secondly,this paper expounds the general situation of the development of Tangshan industrial tourism,and constructs the evaluation index system of the perceived value of the tourists of Tangshan industrial heritage.Then,according to the above index system,a questionnaire is designed to randomly distribute and collect the relevant data for evaluation.Thirdly,the entropy weight-fuzzy comprehensive evaluation method is used to evaluate the perceived value of Tangshan industrial heritage tourism tourists,and the overall perceived value of Tangshan industrial heritage tourism tourists and the corresponding scores of each index are obtained;then the corresponding results are used to further IPA analysis,and the conclusion is that Tangshan industrial heritage tourism needs to be solved urgently.The question of deciding.Finally,according to the above analysis of the evaluation results,the corresponding countermeasures of Tangshan industrial heritage tourism development are put forward.
Keywords/Search Tags:tourist perceived value, industrial heritage tourism, IPA analysis, Tangshan
PDF Full Text Request
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