A Study Of Affecting Factors On The Medium-term Growth Performance Of Zhejiang Private Enterprises

Since China's opening and reform, the economy has been rapid development. As its main component, the private enterprise has been sustained rapid growth for more than 30 years. Zhejiang Private Enterprises as a special economic power also played an important role, and displayed great vitality in the process, which arouse high attention of scholars in economic and management research field. At the whole process of the development of private enterprises in Zhejiang, the enterprise development has also had a divisive in the face of similar market opportunities:Some enterprises have disappeared; some company is flash in the pan, while some businesses continued to grow to the present.This paper focuses on the growth of a number of private enterprises to explore the main reason for the sustainable growth, and infers the impact of factors of the sustainable growth in order to other companies to learn from. Compared with European and American companies, most of these enterprises continue to grow the time is not very long, so this paper will only lead to the medium-term growth of affecting factors.Based on the review of abundant literature, this paper proposed theoretical model of the medium-term growth of affecting factors, and then defined the state of the enterprise, triggering factors and business evolution of behavior, determined to analyze the affecting factors of the business evolution with the 7S research framework, and established the framework of this research and the analysis model.This paper selected three enterprises:Wahaha, Youcan, Tiantangsan, which have continued to grow around 20 years for case studies, then combing the course of development of these enterprises, and analyzed the important events during the development process of these enterprises, and then summarized the affecting factors for each company made a comparative analysis, and also compared with other studies about the long-term growth of affecting factors.In the end, this paper presented the conclusions and research prospects. If the Zhejiang private enterprises hoped to achieve the medium-term growth, it must have an outstanding leader; must have clear strategy and continuously implemented; must have clear governance structure and organizational structure matching the enterprise development; must have standardized enterprise system, but the corporate culture and core ideas which was important for the long-term growth of company had no effect for the medium-term growth.