Research On A Beijing Private High & New Technology Business Development Strategy

China's private enterprise has taken place great changes since China was set up, especially since it launched Reform and Opening-up Project. A new construction system has taken shape gradually in that it contributes more and more to the national economy growth, industry reorganization and technique capacity. With China's entry into WTO, China's private enterprise have unveiled their weaknesses continuously in economic performance, capital operation, technical and management capability and core competencies, which make them unable to compete with international groups.The enterprise is a high and new technology enterprise of its kind with 17year's history. Now it is very necessary to carry on the strategic research, establish the explicit development strategy and raise the core competencies of the group, for its existence and development in market competition.First, I firstly use Baud's Five Solid Models analyze the external environment of this enterprise, include of the trading backgrounds, Marketable change, primary rival, Put forward the external opportunity and risks that it faces. Second, I analyze the internal environment of the enterprise, include its development and status quo, lay the internal advantage and inferior position, by means of SWOT analysis, set down the strategic target, desirability and project of the enterprise, put forward the game to restructure and upgrade core competencies.I analyze the core competencies factors of this enterprise and Put forward to integrates inside and outside resources, Technology innovation strategy,Marketing innovation strategy of these main factors, Improving the quality of entrepreneurs based strategy (Entrepreneurs-based quality improvement strategy) and raise the core competencies.