Research On Franchise Of China

Franchising, as a modern management method, has been proven by the restaurant industry to be one of the best operation modes, is one of many factors for the food companies to get success, and is the only way for entering into the world. At present, the franchise model in China's catering industry has been rapidly developed. As the Chinese food is loved and accepted by more and more people, many catering enterprises in China have begun to explore the franchise development. However, our restaurant franchise has been developed for a short time, there are many issues to be resolved to impede the growth of China's catering business. In this context, the paper aims to carry out the development analysis and provide the strategically recommendations for franchise food enterprises in China.The first chapter provides an overview of the franchise. Describing the emergence in the history of franchise development, franchising the concept, types, and domestic development of franchise play;The second chapter describes the establishment of Chinese food franchise and development. Foreign restaurant franchise successfully fulfilled the development of China's catering industry Franchise Development, Characteristics of the issues faced in detail.The third chapter provides the proposals for the development of China's catering industry franchise. Respectively from the external environment and internal operation of the two aspects are discussed. The external environment is mainly from the laws, regulations and policies and; the formation of the ordered food franchise market. Internal operation, from the build brand, establish professional and standardized operating system; logistics management system; perfect training system; learn the advanced experience of foreign countries met several aspects relevant recommendations.