Franchise Operation And Franchising Of Western Comparative Study Of The Profit Model

The competition of modern society is not only for the products, it's also for the sales channels, business model, service standards, profit standards of competition. As the current international and domestic dominate business management model for the retail, catering and service industries, the franchise, franchising is just meeting the needs of those competition, the emergence of this model can be said that since the development of the global economy to a significant role in promoting. And the economic prosperity of the market made a significant contribution.Franchise, franchising of the global pattern, the development of the West there is a big gap and many differences, they have different business models as there are regions of some differences can be said that in China, and Join the franchise Started relatively late, addition, according to the different economic environment in China, licensing and franchising also has its characteristics, so the West has led to the difference in the profit model. In China, franchising and franchise granted by the chain mainly through long-term supply of products to win profit-based, it is an extension and expansion of enterprises. In the West, franchising and franchise granted by the chain mainly through fees charged to join, brand management costs using the cost and training to win the profits, it is the business of the replica is a copy. Franchise and franchising of the brand owners are to work out their own profit model and procedures, and differences in their profit model will have a direct impact on investors and franchisees self-control.I used to work at Fuji Photo Products Co., Ltd. for thirteen years, from 1995 to 2008, with Fuji in the rapid development of China business grow. Fuji is the first to launch image in the domestic printing industry, franchising business, I have gone through the initial stage and later to promote a mature stage. Until today, the Fuji prints the chain is also very successful example, the country has joined more than 1,000 store, scale and business is very stable. However, we have implemented the process of joining the middle of the chain found a lot of issues, which we learn and study a number of domestic and foreign special case of franchising, and the profitability of their services and do some finishing.Carried out by Fuji in the development of franchising in the international and domestic success analysis and case analysis, the franchise and franchising advantages and profitability of the different methods listed, for our businesses.