| Medical marketing theory is a branch of modern marketing theory. The development of pharmaceutical Industry is of great social concern.. How to research and carry out pharmaceutical marketing scientifically and professionally are urgent and real needs for Chinese pharmacy companies. On the other hand,it is of vital importance for pharmaceuticals company to boost competitiveness.This article has researched marketing strategy of Merk int (it is called Merck & Co, Inc beyond the USA and Canada), which is one of world top 500.it include research and development of new product, market strategy, product positioning, and marketing strategy of maturing product. led by market selling, human resource management, theory of strategy management. Medicine is a kind of special commodity, with human health as the base, it has clear market positioning, academic promoting which focus on professional academic promoting strategy will be the development direction of medicine marketing managementThis article uses both qualitative analysis and quantitative analysis, and then combines with corporate culture and values of Europe and the United States'enterprises. The greater part of data in this article are secondary data except related information of Merck Pharmaceutical companies. Combine with it's marketing Strategy and comparative analysis of market data.It has great value of reference for Chinese pharmacy companies which are in development process, on the other hand, it can be used to enlighten Chinese companies that forward-looking and professional marketing mode is very important for healthy development of pharmacy market. |
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