Research On The Competitiveness Of Micro-credit Of Rural Credit Cooperation Of Yuncheng

At present, rural credit cooperatives are faced with fierce competition in the market, rural credit markets dominate the world as seen by the rural credit cooperatives of "ice" has been broken.How to deal with this challenge, rural credit cooperatives to play a small core of farmers loan product competitiveness, the consolidation and expansion of high-quality customer base is on the rural credit cooperatives at all levels of managers in front of a very urgent and serious issue.Yuncheng association of rural credit co-operation is Shandong Province's Rural Credit Cooperatives Yuncheng corporate enterprises, since 1996, "bank and association separation" from the ABC management has embarked on a rapid development.Co-operatives Yuncheng after many years of operation, not only the accumulation of a number of high-quality customers, from small farmers and accumulated rich experience in credit management and a mature management team.But Yuncheng Loan Co-operatives of small farmers there are still some of the management development with the current situation is unlikely to adapt to the local status.This paper is the combination of Yuncheng Co-operatives to carry out the actual situation the competitiveness of small farmers loan research, analysis of the current efforts to develop rural financial services, promote the building of new socialist rural areas at a macro level the development of rural credit cooperatives under the Small Loan challenges facing farmers and the opportunity to sum up the Yuncheng Loan Co-operatives to improve the competitiveness of small farmers should take the strategic measures.