The Study On The Impact Of The Attitude To Online Tourism Information To Tourist Decision-making

With the development of the network,the internet become an important access to information before traveling.People's demand for online travel information promote the development of it.Tourism enterprises try to satisfy people's demand for personalized travel information through the internet; tourism sector try to set up a bridge between the tourism and tourists through the Internet;tourists try to perfect their travel through the internet.Therefore,the research of online travel information and the impact on tourism decision-making is worth studying.In this paper,according to the theory and models of consumer pre-purchase information,different attitude among the tourists induces different behaviors,then,there are different decisions influenced by the same information.This research proposes a conceptual framework including tourist attitude on information,tourists behavior on information and tourists decision-making.On the basis of data, from a professional site survey released 311 copies of questionnaires,the empirical results are as the following:Through factor analysis,tourist attitudes to online information can be divided into 4 types:positive,passive,transmission and symbol;Through structural equation model analysis,tourists who hold positive attitude are more likely to search online information deeply;tourists who hold positive and transmission attitude prefer to spread the online travel information and use them;tourists who hold negative attitude rarely use the Internet.Through the investigation of tourism information needs,the results show that tourists are more likely to accept and trust neutral information;In the six elements of tourism,tourists are tend to information of tourist attractions.Finally, the paper points out the limitations and prospects for future research.It's wished that this research can expand the vision and take the internet of tourism information effective advices.