The Impact Study Of Online Tourism Information On Tourists' Decision-making Behavior

Information is the basis of decision-making.The emergence of online information technology has promoted the efficient dissemination of tourism information,and has more advantages in providing tourists with comprehensive,fragmented and non standardized tourist destination information and services.In recent years,the Internet has become an important channel for tourists to get tourism information,and is gradually changing the consumption habits and travel style of tourists.Under the online information environment,tourists need systematic and massive network tourism information to provide support for their decision-making.The essence of the communication information is to share information.The tourism information generated by the feedback after the tour further enriches and improves the tourism destination information system,which can better meet the tourists' information needs.Combined with the theory of consumer behavior,communication and user information behavior,this paper holds that,under the background of the use of online tourism information,the professionalism and credibility of the information source,the accuracy of the information content,the abundance and timeliness,the interactivity and openness of the network media,and the information involvement of the travelers all have an impact on tourists' decision-making behavior.Accordingly,this paper puts forward the influence model and research hypothesis.In the empirical analysis,this paper selects the fourth generation theme park-Zhengzhou Fantawild Adventure as a case,collects data through questionnaire survey,and uses SPSS 21 statistical analysis software to test the sample data reliability and validity first,in order to verify the statistical significance of the data;secondly,through the correlation analysis and regression analysis method to test the impact model and research hypotheses proposed in this paper.The results show that the specialization of information sources,the richness and timeliness of information content,the interactivity of network media,and the degree of information involvement are all positively affecting the cognitive attitude,and the cognitive attitude is positively affecting the emotional attitude,and the emotional attitude is positively affecting the tourists' decision-making behavior.Combined with the current situation of online tourism information dissemination,this paper finally puts forward some countermeasures and suggestions for online information management of tourism destination.In addition to establishing network tourism information standards and standardizing market order,tourism authorities need to integrate tourism public information resources,increase tourism information release,increase publicity,enrich information access,constantly improve tourism public information services,and improve the service level of information.In addition,tourist attractions should enrich the information presentation form,broaden marketing channels,ensure information authenticity and timeliness,strengthen the interactive construction of the website,attach great importance to the quality of information services,strengthen the construction of information content,and provide information support for tourists' satisfied travel experience.