WAPI Market Entering Decision Analysis Based On Decision Tree Model For Company A

With the development of social informatization, people's demands for WLAN (Wireless Local Networks) services are increasing. Correspondingly, it shaped a specific and huge market of WLAN equipments and services. It's positively considered that WLAN market will continuously develop, so which could be a key market strategy for most telecom operators.At present, in China market, WLAN products have produced by two main technical standards:Wi-Fi, WAPI, both of which have their own strength and weakness. As a China local NEM (Networks Equipment Manufacture), COMPANY A is keen on that market, and is also under many uncertain risks of WLAN market in future. Hence, it's necessary to make an analysis carefully on market entering decisions.In that academic field, the previous researches include:market segment, targeting and positioning (STP); market volume and trends; qualitative decision analysis of market entering. Aiming at the similar challenges faced by COMPANY A, most of previous researches are all pending on qualitative analysis. Comparatively, beyond those, this thesis will be based on Decision-Tree theory to build up a computer-assisted decision-tree model, so as to quantitatively analyze this kind of serial decisions of market entering.Not only the marketing issues have been successfully settled down, but also the analysis process and method will establish a meaningful sample in whole company. That will bring more benefits under some uncertainties, and decision results will become more accurate and reliable then previous traditional qualitative analysis. Meanwhile, owing to teamworked "process-based decision", Decision-Tree will be worth recommending in a more large extent, so as to support business management for more cooperations and organizations. Keywords:WAPI; market entering; decision analysis; Decision-Tree Model...