Visual Communication Study On The Outdoor Scene Advertising

The outdoor scene advertising is a product of the experience economic times. Under the circumstances of the new experience economic times, effect of the traditional outdoor advertising is gradually declining. The general trend is that the traditional outdoor scene advertising is bound to be surpassed by the burgeoning outdoor scene advertising. The outdoor scene advertising has developed a unique way to appeal and market in order to differ from the traditional didactic outdoor advertising. It not only transmits information vividly, but also makes useful interactive scene. Through the way of visual communication, people's senses are activated. They can be composed a comprehensive image by a variety of stimuli.Based on the actual research information and the works of literature that I have collected on outdoor scene advertising cases, this thesis starts from a deep and detailed analysis of the outdoor scenes advertising from the media and scenes. Participation of the audience and the ambience medium, creation of the scenes, infection of the space, communication of the way of 3D, all these make the appeals of the outdoor scene advertising more competitive and penetrating. Multi-level and multi-faceted study on outdoor scenes advertising provides a basis of practice and theory for design and creation.