Outdoor Advertising Vision Design Research

Today, human beings are living in an environment filled with large amounts of information, such as daily newspapers, television advertisements and web pages. Whether it's a passive acceptance or active attention, for the people's vision there are no more than two subjects, one is to create information, and the other is to accept the information. For the former, the study is focused on how to use the effective means to show the will and ideas by the most direct and explicit language to specific audience. The focus is the visual image and syntax to adapt to the goal. For the latter, the key is how to understand and accept these messages. Therefore, the visual design can be divided into two parts, One is to study the accepters studying the living habits, working environment, psychological characteristics and visual features, to determine the choice of media. Another is engaged in the research of visual communication design. That is how to use symbols, language, sounds, smells and other factors, with the most reasonable design and organization, to clearly express the information and achieve the purpose.In this paper, the study is focused on the above two aspects.First, know the psychological characteristics of audience in a specific outdoor media space. On this basis, analyze the outdoor visual design from consumer, environment and media, and then proceed with the outdoor environment and the properties of the media targeted to the visual design studies.Second, the core part of the paper is methods of visual design. The study of visual design here is not simply studying the graphic visual language of outdoor advertising, but with outdoor media properties, to create from the spatial dimensions, the media change, the surrounding environment, and many design innovations. Include the following elements:First of all, analysis graphics, text, color and other visual elements,according to the characteristics of outdoor media.Then, innovate the space dimension. Pursues the outdoor visual design of multi-mode and multi-dimensional performance shape. Proposes the design method from the "static" to "dynamic", from " plane " to " three-dimensional", from " false appearance " to "real".Next, seeks the visual innovation from the outdoors media. Innovation of traditional outdoor media from the shape, structure and material; Environment where full understanding of the media, application of the media surrounding the use of innovative ways; At the same time, pay more attention to new technology, new materials, and tap new media for more.Finally, Using the interactive advertisement, action art advertisement, equipment art advertisement to create new means to attract consumers to participate.