Content Of Modern Consumptive Ethic And Constructed Mechanism

This article bases on the domestic and overseas consumption ethics and status of system development process, from the domestic and overseas consumption ethics studying process and carding status, and puts forth the consumption of moral questioning and ethical dimensions of ethical consumption in the dominant role in social development process, sorts out the modern consumer ethic of sustainable development and institutional building adapting to China's economy development.What is the ethical consumer? At present there are three main views. The first view is from the perspective of consumer ethics. That consumer ethics is about the people living and consumption activities consumer ethics, and people's awareness of such moral values and judgments. The second view is from the economic point of view to understand the consumption ethic. That consumer ethics is the consumption of activities to enhance the internal law of the principle of moral value system. The third view is from the perspective of ethics and economics integration of consumer ethics, which should be the economic function and the consumption of organically integrating ethical sense.This paper attempts to from the development of the history of consumer ethics, and consumer ethics which be implicit in the social development become a role of dominance, the right consumer ethics should be a social resource for development research, propose to adapt to our situation and sustained economic development of modern consumer ethic content and foster such a consumption ethic of economic and social system and mechanism design. Consumption of economic ethics is not only related to national macro-control economic policies, but also to the enterprises'moral awareness and self-restraint in the production, marketing, advertising and other links, but also concerning on a personal life style, material consumption of the moral choice. Consumer ethics in the field of economic agents how to understand consumer desires and the relationship between ethical requirements, how to deal with the conflict between them? Consumer ethics shouldn't be regard as individual behavior yardstick, but should be considered as a binding for all economic entities in the external conditions of work of the important factors. The moral obligation of each economic entities also require an active participation in the economic system and rules reform.This paper is organized as follows: The first chapter is the introduction, the background of topics, literature review, put forth the moral dimensions of consumption and innovation. The second chapter puts forward the economic nature of the modern consumer ethic of justice Construction principles and mechanism from the traditional consumer Ethics and Modern Western consumer ethical. The third chapter presents the modern consumer ethic, economic and social sustainable development and the relationship between them. The consumer ethic should be social resources on the economic and social development of the guidance. Chapter IV。introduces the modern consumer ethic building mechanisms from two aspects of social institutions and cultural guide discusses. Chapter V is summary.