Studies On Commercial Ethic And Modern Value Of Jin Merchant

Jin merchants refer to Shanxi businessmen active in Ming and Qing dynasties. The mostimportant reason why Jin merchants can become famous at home and abroad is the followingthree factors, namely, business group, teamwork and bank. Jin merchants develop a uniquespirit of commercial ethic due to special geographical environment, long-term influence ofsurrounding commerce life and assiduous efforts.Commercial ethic existed among Jin merchants refers to a complete set of ethicideological system which is originated from the commercial activity in Ming and Qingdynasties, relatively stable. It instructs the management standard, behavior principle, ethicalspirit and moral appeals in commercial activity. Jin merchants generate a series of basic ethicsunder the guideline of unity of righteousness and profit and for you with heart. Jinmerchants have such basic features as honesty and trustworthiness, fair dealing, treatingpeople with respect, hardworking and dedicated, industriousness and frugality, aggressivenessand so on. These features embody the standard, spirit and value appeals of commercial ethicexisted among Jin merchants and consolidate the dominant position of Jin merchant inregional economy.This thesis not only conducts some relevant theory studies on commercial ethic of Jinmerchants, but also lays a solid foundation for the improvement of Chinese market economyand the establishment of new commercial ethic system. When a comprehensive research oncommercial ethic of Jin merchant and its modern values is carried out at the right time, weshould not only recognize the negative aspect that commercial ethic of Jin merchant iscontradictory with modern market economy, but also realize the positive aspect thatcommercial ethic of Jin merchant is consistent with modern market economy to foster thedevelopment of modern market economy.