Study On The Choice Financial Behavior Of Creating-value And Cash-shortage Enterprises

Financial behavior is one of the most important socio-economic behaviors. From the micro standpoint, financial behavior is the business center of economic behavior for one Corporate. The concept of creating-value and cash-shortage enterprises is proposed firstly in 2008 by CICPA. At present, the study of the types of enterprises is still at an early stage in china, which is limited to the concept of defining. But the types of businesses often are in a shortage of funds and high-speed development which made the enterprise in high-risk stage. If you choose to inappropriate financial behavior, it is likely to cause capital chain rupture and make enterprises move toward a recession. Therefore, it is a great significance to make systematic research of financial behavior of the types of enterprises.Firstly, the paper made a detailed study of relevant literature about the theory of EVA and creating-value and cash-shortage enterprises. It pointed out the meaning and characteristics of creating-value and cash-shortage enterprises; secondly the paper analyzed the external macro-environment, external micro-environment and the internal environment in detail which will be affected the types of corporate financial behavior choices; at last, the paper described how to complete the choice of financing behavior, operation behavior and income distribution behavior. During studying on financing behavior, the paper referenced sustainable growth rate, multi-objective fuzzy optimization models theory to analyze many questions, such as the scale of financing, capital structure and financing channels; during studying on operation behavior, the paper based on the concept of this type of enterprises and used standardized methodology to make operation behavior better by improving the sustainable growth rate increased by raising operating profit margin after tax and accelerating operating asset turnover; During studying on income distribution behavior, the paper referenced EVA theory and the idea of stock options and designed the income distribution model to demonstrate the choice of income distribution behavior for Shareholders, managers and employees.