Font Size: a A A

Research Into E-commerce Trust In China

Posted on:2011-09-10Degree:MasterType:Thesis
Country:ChinaCandidate:F X ZhouFull Text:PDF
GTID:2189360305952916Subject:Business Administration
Abstract/Summary:PDF Full Text Request
E-commerce, which leads to more and more attention, has become an essential part of the development of social economy. Trust has become a key factor in development of E-commerce.Firstly, based on reviewing most literature about E-commerce Trust from home and abroad, this paper describes the basic theory of E-commerce and E-commerce Trust. Secondly, while analyzing the current problems and the reason of E-commerce Trust in our country, the paper does research into how to resolve the problems of E-commerce Trust in China by principle of action and examples of application. Finally, the paper discusses the solution to the problem of E-commerce on the basis of case study. These achievements will be of great significance to promote the rapid development of E-commerce in China.
Keywords/Search Tags:E-commerce, Trust, Strategy, Mechanism
PDF Full Text Request
Related items