Industrial Switch Marketing Strategy For China

This paper will attempt to propose strategies on selling Industry Ethernet switch in domestic market for Advantech (Advantech Co.,Ltd.).It will first employ the PEST to analyze the domestic market of Industry Ethernet switch. Applying the Five-force Model to the examination of the industrial condition of Industry Ethernet switch will provide an insight on the opportunity and risk of current Industry Ethernet switch market. It will also employ SWOT to carefully study the market strategy of a particular case, Advantech, By integrating the relation, services and cultural marketing strategy with the market practice of Advantech, It propose a series of specific marketing strategy form 4P aspects for Advantech. And It attempt to use the case-study to assist the distribution of Advantech, to offer an example for other companies in the industryand to further point out the potential market of Industry Ethernet switch in different fields, such as electricity industry, transportation, metallurgy and so forth.