Industrial Ethernet Product Sales And Marketing Improvement

Industrial Ethernet Industry is a comprehensive discipline emerging industry, with high technical content of products, professional, competitive, broad application prospects, and other characteristics, it has great influence on the improvement and development of Chinese overall level of industrial automation.It adopts the PEST (Political, Economic, Social and Technological) analysis on Industrial Ethernet products in the domestic market environment, with Porter’s five forces model of Industrial Ethernet products industry environment analysis, in order to find out market opportunities and threats of the macro and industry levels in Industrial Ethernet products marketing. In another side, set the example of Belden and Hirschmann Industrial Ethernet products current situation of marketing management, find out problems, with SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, summarize the advantages and disadvantages proposed the 4P (Product, Price, Place, Promotion) project combines marketing strategy of Belden and Hirschmann and the countermeasure of marketing process optimizationThe conclusions of this study hope to provide help for Belden and Hirschmann Industrial Ethernet products sales and provide reference for Industrial Ethernet products business enterprises in the marketing management and its process improvement.It is the analysis on the Belden Hirschmann Industrial Ethernet products marketing process, but also do the analysis on the marketing process of industrial Ethernet products by a specific horizon in the China market, hope it is for reference to other industrial Ethernet products business enterprises in the marketing strategy formulation and process improvement.