Market Research On H Product Of Foreign-trade Project In BF Company

Along with the rapid development of market-oriented economy, more and more modern enterprises are faced with opportunities and challenges. With fierce competition, enterprises that want survive and grow within the competitive World market must invest in product development. Before a product enters a market or having already entered a market, product and market analysis of demand must be regularly conducted. Effective marketing strategy based on regular market anaylsis and in accordance to company goals and product characteristics will increase the product competitiveness within the market.This study will analyze foreign-trade project of BF company, item H will be used as research object. Through study of the market for item H and with evaluation of existing marketing strategies, the overall value of item H within the market will be increased. In research of foreign trade, first market analysis of external environment for item H and industry envirnonment, as marketing of item is with a certain market environment, and factors relevantt to the market process for item H will significantly affect company strategy. Evaluation of market external and internal factors, establish SWOT table, understand the opportunities and challenges item H is faced with on the International market, thereby clearing defining market strategy and position of item H from BF.Second, the current market for H product needs analysis, to explore the development potential of the market demand, on laying the groundwork H product in the market segments. the market depending on the nature of the factors is subdivided into several segments or sub markets, one or multiple appropirate segaments are selected as target market for item H. Use of the market opportunity index method, the selected target market to assess, through the market assessment results, estalish final target market.Based on product differentiation and market theories of competitive advantage:an business marketing capability to achieve competitive advantage, competitive strategy is critical to acheving market edge, the product itself is an important pillar to marketing itself, product identity is through development of product concept, product properties, such as the implementation services and brand differentiation. H products through its own characteristics and attributes, analyze H product position in the target market, market positioning is based on the principles of market segmentation of a long-term strategic analysis, based on competitiveness of product H within the demand market establish a layout of a reasonable market strategy to protect the H product adapted to the current international market, and occupy a certain market share.Finally according to the BF company's market strategy H product development should set nternational marketing strategy combination in reponse to market demands. Marketing mix strategy is the production of products in target markets, a certain period of time to achieve the intended business objectives, achieving the maximum economic benefits to the various marketing strategies and tools for comprehensive application process. The marketing strategy includes four basic elements, they are the most active and most important of the four basic variables, namely, product strategy, product pricing strategy, product strategy and product marketing channel strategy. BF through careful consideration of these four variables, analysi of the overall market for the H product marketing mix, specifically, the H product in international marketing process to the marketing and the corresponding methods BF companies to facilitate better implementation in order to enhance the competitiveness of H product in the market.This paper analyzes the market research firm projects in foreign trade reflects the four main innovations:First, systematic and comprehensive market research of product H and related products, including demand forecast, environmental factors and customer purchasing power; Second, that the H product market segmentation approach, selection of target market for BF and estalishment of market positioning for BF; Third, based on the concept of integrated marketing product for its target market to develop the corresponding marketing mix strategy; Fourth, the special properties of H product, explore the concept of relationship marketing on market expansion strategy.BF companiey hope that China's foreign trade H products in the market research project to explore the BF product marketing in the process of deficiencies, and gives the targeted product marketing strategy, the BF company's foreign trade projects, H international marketing of products has a direct practical significance.