Subway Advertising Research

With the continuous development of subway construction, the advertisement in the subway and continuous development. The increase of people brought, also brought a lot of potential customers. So the people in the audience of good subway, category, consumption goods concerns of information such as advertisement, creative and will help a lot.Report of the design can not leave the impact of the environment it. In the design of advertising, we should also pay attention to the ads to be running around, the best able to integrate the surrounding environment, consistent with the environmental characteristics of a region. Accurate alignment of the ad, running a purpose.Subway advertisement in the unceasing development, therefore it's value function will increasingly high. The value of its main function in two aspects, one is the economic value, the second is the cultural value. In the economic value, but also must pay more attention to the cultural value. Subway advertisement can very intuitive advertising will clear to consumers and let people to accept the advertisement in mind, leave deep impression. The subway station, to increase the opportunities, also brought around for subway plane advertisement brings opportunities. Print ads in the subway is a big part of commonweal advertisement, it plays a key role in the survey, the subway passengers has quite a lot of people in the subway advertisement has played with memory, and indeed the public communication.It played a not inconsiderable role, with survey Subway passengers a considerable part of Ren Duo of the public MTR li Guangguduyou left memory, Public communication role play. In consideration of the subway commercial advertisement, and the important thing is that on the subway, and beautify the decoration inside. Let subway plane advertising is not a business tool, is an art exhibits, as listed in the underground space within the exhibition. It should not be simply put the content arrangement in the picture, but through the artistic conception, artistic design, simple boring content becomes lively, can stimulate people's desire to buy. But in time, the advertising must remain true credibility, not blindly pursuing business interests of consumers, and ignore the commitment, make the duplicity, this advertisement advertisement is not advisable.Make the duplicity of advertising, such advertising is not desirable. In the design of advertising, we try to keep the screen clear and concise. Subway, a large part of consumers are taking the subway hurry hurry, their attention is not always concentrated in one place. To attract attention because of their eyes, then find a way to deal with the simple picture, vivid, and let people be able to identify the products as to their content, thus goods impression. While paying attention to the screen should make good use of simple picture element, fashion element is indispensable. Fashion elements will lead people to a stage aesthetic inclinationIn this paper, summarizes the plane advertisement audience with metro immobility, continuity and timeliness, etc. For example the subway ads provide space than other outdoor advertising in the space provided much bigger, what kind of outdoor advertisement would not have more than metro advertisement big space. With so much space, can let subway advertisement into a continuity of advertising. The space is large subway advertisement, is also applicable to the promotion of brand of the applicable. It can have large expansion of space, make advertisements have continuity, can form a space, let consumer brands by visual impact, therefore constantly to impress, brand promotion purposes. So you can use these features of metro space to determine the location, advertising by the way. But any advertisement design can leave for its surrounding environment. In the design of the advertisement, we must also note that will put ads surrounding environment, best can be combined with surrounding environment, accord with the characteristics of a regional environment. Make advertisements have a purpose, accurate alignment.Print ads in the subway is the most important advertising creative. A good ad is that it will be a unique creative attention and impressive. In today's competitive market, the competition has not only goods, but also a creative competition. Good creative advertising is advertising goods business was a key factor. Advertising creative process is a process of thinking based on logic and implementation process, it needs to make adequate preparations to make a creative advertising. Not every piece of completed ads are accepted easily by the public, it needs to accept the people's test.In advertising design, we try to keep the concise picture. The subway is a big part of the consumer is in a rush in the subway, they can always focus attention in one place. Because want to attract note their eyes, then the image processing to the concise, lively, let people can readily identify products will produce goods and so on. In the picture on the concise and make good use of the elements, fashionable element is indispensable. Fashionable element will lead a people's aesthetic tendency, grasps the tendency, can hold more consumers shopping psychology, achieve the goal advertising. The use of colors are ignored. Effective application of color can also be more attractive to the attention of readers and foil, rendering the contents of the advertisements.Introduction carrier, not only advertising in the media, or worse still the media can also change shape, made into the shape you want, this is the subway environment for print advertising creative tolerance. With interactive advertising has been growing attention, not only for consumers to accept advertising in the up and feel the message, but also give consumers more close interaction, let people live where advertising has a more profound knowledge, this is not hard to forget after leaving.The most important in metro advertisement is the creative advertising. A good advertisement because of its unique creativity will be noticed, let a person have not forgotten. Intense competition in the market today, has not only, more creative commodity competition of competition. Good creative advertising and publicity of the commodity business gain in competition. The process is a creative thinking and logic based on the process of implementation, it needs to be prepared for this work, can make a creative advertising. Not every one of the ads are easily finish accepted by the public, it needs to be accepted by the people, can learn the feedback information of advertising. Creative advertising should comply with the advertising must express meaning, not to use the AD, or exceptionally advertising images to attract consumers, and ignore the consumer feel, make the opposite ads. Creative thinking of advertisement must be able to express the meaning of the positive goods, do not produce negative influence, this would destroy not only the product image, will destroy enterprise image. The environment for plane advertisement endowed with a comfortable environment, designers can have larger space to display their creative talents. Metro space with various vehicle, can not only in the media advertisement, worse still able to change shape, make media wants form, this is the subway environment for graphic tolerance. With interactive advertising more and more attention, it not only makes sense in consumer advertising message up, also let consumers more close interaction, let people live in a more on advertising, understanding, such ability in the left.