Research On Fashion Buyer Operating Mechanism-based On Non-fast Fashion Clothing Brands

Nowadays with the development of economy and the change of tide, modernpeople’s lifestyle and consumer behavior is changing constantly. When buyingclothing products people not only focus on clothing comfort and function, but alsopay more attention to fashion and personalization. In order to meet the needs of theconsumers and quickly response to market changes, many clothing companies arescrambling to learn the operation mode of the fast fashion. And the buyer model asthe core of fast fashion has also been the target to study. Buyer as the base of buyermodel has been the star position of the clothing industry. The buyers can be seen ineverywhere of the world fashion sets to procure cloth, and the job for buyer hasappeared more and more frequently in clothing enterprise recruitment information.The companies that don’t have fast fashion but want to introduce the buyer modeland carry on the industrial transformation and upgrade should according to their ownenterprise development establish a suitable buyer model for themselves. The paperwith the non-fast fashion brand apparel companies as the research object, analyzesthe meaning of buyer model for their development. The paper give B fashion brandas an example, and optimize it with buyer model theory.Firstly, the paper briefly introduces the background and significance of theresearch, and analyzes the “fast” developing trend of the current apparel industry,and also illustrates the research methods and routes.Secondly, the paper studies the basic theory of buyer, analyzing the background,definition and classification of buyer. Then the paper summarizes the basic abilityand quality for a buyer, including knowledge of garment specialty, the correctmarketing idea, good communication and cooperation ability and creativity.Meanwhile the paper analyzes the buyer’s meaning of the development for the wholegarment industry.Thirdly, the paper overviews the theory of buyer model, including the basic,background, development, and classification of buyer model. After a simpleintroduce of the buyer model development, the paper puts forward that it must exist a necessary relationship between the development of fast fashion brand and thebuyer model. Buyer model makes the rapid development of fast fashion and the fastfashion give buyer model wider range of applications.Then the paper puts forward the idea and analysis of the introduction of buyermodel to non-fast fashion companies. The characteristics of non-fast fashion brandsand the necessity of the introduction of buyer model for the brands have beenanalyzed. The advantages of fast fashion model, and the functions of buyer model tothe non-fast fashion brands can be seen from the contrastive analysis of the operationmode of the fast fashion and non-fast fashion brands. And the basis of introducingbuyer model in non-fast fashion brands has been researched.Lastly, with B company as an example the paper analyzes the functionoptimization of buyer model in the non-fast fashion clothing brand operating. Afterthe introduction of the business philosophy and existing problems of the company,the paper concludes the cause of the problems and puts forward possible functionaloptimum proposal by buyer model.