Study On Office Building Products Programming In Real Estate Development Of China

With consistent and rapid development of our country's economy, the demand of the office building, as necessary production place for company, must be growing. The market of office building has entered a period of rapid development. Meanwhile, the growth of small and medium-sized national companies and increasing of transnational corporations stimulates the need of high quality office buildings, people pay muck more attention to the quality of office building products. In the market of office building, the competition has become the product competition for Real Estate. At the same time, the importance of product programming has become increasingly prominent.In the beginning, the domestic and international development of office building planning is analyzed. Then, problems as absence of whole process planning concept and negligence of scientificalness in product planning are proposed through the research on the status and characteristics of the office building planning in Chinese real estate development. On the basis, a thorough analysis of the problems and their reasons are made. Finally, practical proposals about office building planning are put forward in consideration of technical, economic and market factors.