The Study Of Brand Strategy And Supporting System Of Chinese TV Channel

As for structure and content, the thesis starts with a brief introduction to the topic, formulating the problem that it researches, the present state, the background and the meaning of the study. Then it introduces some related theory about brand management and strategy management. This thesis builds brand strategy model and analyses the model in depth. The thesis also builds the brand strategy's support system of Chinese television channel. The system comprises the macro support system, interior support system and exterior support system. The thesis analyses the exterior system from the government, the market and the information. The interior system is described from ideology, management, technique and organization. The thesis builds model and system, then analyses them and draw a conclusion finally. About the conclusions, the thesis summarizes a brand strategy model and a brand strategy's support system of Chinese television channel. The conclusions of this thesis will be used as background information for Chinese television channel's development theory.