Ly Public Television Channel Marketing Strategy

Is following our country media industry rapidly expand, the media type and quantity like To be listed is also increasing by the astonishing speed, the dissemination way is day by day advanced, between the media competition turns red-hot day by day. The media survival development needs to need to promote own core competitiveness through the effective market marketing. Regarding in aspects and so on fund, strength, scale does not get the advantage the LY television station public channel, must enhance strong points and avoid weaknesses, raises the new core competitiveness, makes one batch to have the place brand effect name brand column carefully, through localization program's extrusion, enhances the local audience's sympathy, thus establishes a more intimate geography, the sibship, achieves raises the viewing ratio, the loyalty, the affection and so on many targets, strengthens with the consolidated LY television station public channel competition status.In public channel from LY television after five years of trek, eventually in after July 1,2006 restricting cocoon. From an initial from LY television channel, to science and legal system from LY television channel, and that it carries public television personalities efforts and too much LUOYANG expectation. " The rise of the LUOYANG localization show", not only with people from LY indicates the necessity of existence of public television channel, also foreshadows the public channel's bright future!In our country, and broadcasters, compared to the traditional channel set public channel after all is still in infancy. In recent years, the television industry system reform and system under the background of broadcast separation public channel, how to market competition, make a group of influential brand columns and so on, are we the next stage need to carefully study and solve the most important. This paper in order to use marketing theory guidance from LY television channel marketing strategy formulation of public, and to help them open up a marketable ratings group. In full the basis of literature review, this paper firstly the public channel in provinces TV development present situation, the macro environment, audience analysis and competition rivals aspects are analyzed and summarized, based on the market segmentation, and make sure the public channel from LY TV product, price, place and promotion of the marketing strategy combinations, etc.This paper, by using empirical analysis theory, the method of comprehensive use of literature retrieval, data analysis, comparative analysis, according to public channel from LY television in developing system disadvantages, from on macroscopic grasp, micro place of yea, also the marketing strategy explorative study is made from LY television, so as to make public channel on domestic city television channel market conditions have a public understanding of the system of public channel, then achieve the development strategy, development prospect of making overall evaluation purpose.