Hunan Tv Brand Strategy Research

With the advent of brands competition times, the brand has become one kind of new language to enter into every family. At present the increasingly fierce competition in the market enables enterprises from the traditional "products operation" to "brand" in transition. In China, the study and implementation concerning brands are still basically at the initial stage in the academic circle and business circle. Compared with the research of consumption brand, the study on media brand is still a virgin land.With the development of reformation,TV set has become more popular than the past. Meantime,there are more and more TV stations coming up, especially in the recent years, under the condition of realizing socialistic market economy, the step of TV industrialization has been accelerated. Moreover nearly every TV station has much more chanels than ever. Therefore, the environment of competition is severe as well as complex. The problem, how to survive nowadays, is worthy of the consideration among each TV practitioner. In Chinese broadcast TV industry the brand management of Hunan Satellite Television Station is a miracle. Based on the analysis of internal and external environments of Hunan Satellite TV brand management and relevant theories about brands management home and aboard, this paper has done research on positioning, promotion, maintenance, extension of brands and the brand strategy management, and put forward the main enlightenment and the optimal design of Hunan Satellite TV brand management, expecting to provide examples for brands management of more enterprises and bringing benefits to Chinese broadcast TV industry.