Sichuan Expressway Company Limited Strategy Of Sustainable Development

In October 1997, SichuanChengyu H shares were successfully listed and transacted on the HongKong Stock Exchange and in July 2009, SichuanChengyu A shares were listed and transacted on the Shanghai Stock Exchange. Sichuan Chengyu Expressway Company Limited is abbreviated to SichuanChengyu and this abbreviation will be adopted in the following passage. Since then,the SichuanChengyu has developed into a big state-holding group company which has the net assets of 7.3 billion and majors in constructing infrastructure. In the last three years, the net profit of the company increase apparently for the fine management of standardization,but the issue of the sustainable development of the company lacks the systematic research. The conflict between expressway toll limitation and sustainability of the capital is an urgent and pressing problem to the company. Some domestic expressway companies research their strategy of development,but their strategy of development can only be referenced and can not be used in other companys because each expressway company has its own characteristics and their developments are affected by local policy,economy and the industrial development for the reason of the different district. Therefore,I will research the development strategy of the SichuanChengyu in this MBA thesis. I wish to have a systematic cognition and provide some valuable advices which contribute to the sustainable development of the SichuanChengyu, using the knowledge learned from the MBA class.After I analyze briefly the development situation of domestic expressway and sichuari's expressway and research the current situation of the SichuanChengyu, I propose my point of view in the thesis. I demonstrate it in some concrete approaches which include mainly SWOT analysis-Analysis of business environment and Porter's five competitive principles-the industry competitive environment for enterprises. I will complete my MBA study and research by probing and analyzing the development strategy of the SichuanChengyu.