Research On The Development Strategy Of YHF Expressway Company

The development of the expressway has experienced an unprecedented period of rapid development.In the current economic situation,the development of the highway has a new opportunity,but also a new challenge.On the one hand,the rapid rise of the logistics industry to road transport brought huge market,vigorous development so as to promote the highway,on the other hand,the logistics mode of the new century and a comprehensive upgrade of the customer demand requirements of highway with large flexible service,which for the expressway company's development strategy proposed new requirements,coupled with the rapid rise of the waterway,and aviation,to the expressway company's profit brought enormous challenges,how to survive in the coexistence of opportunity and challenge under the environment of market economy,the key lies in scientific development plan is formulated.The highway development strategy as a topic,and aims to combine I for many years engaged in highway management experience,to graduate more than two years of learning theory as the basis,to the company's business strategy put forward bold ideas and analysis,comprehensive use of a variety of strategic analysis tools,such as strategic management,enterprise development strategy management related theory knowledge,using Michael Porter's five forces model,SWOT analysis and QSPM specific methods,hope to help companies solve main problems at present and the advent of the perfect business development strategy of the company and enough to other similar domestic enterprise strategy formulation and implement some new ideas.In this article to enterprise's internal resources and capabilities and external environment for the analysis of a large number,YHF expressway company's current development situation,although the company has good advantages in capital financing,team leadership,government relations,but still put in insider threats and challenges from outside.According to the company's internal and external conditions,the company's core business is the highway construction and highway operation,sub core business including logistics park construction and other investment.Based on these analysis,combined with the company's core competitiveness and industry development prospects,the development strategy suitable for the company's status quo.In the implementation of the development strategy,this article from a number of perspectives,for the development of strategic escort,including organizational structure,management model,corporate culture and human resources,etc..In order to investigate the effect of the implementation of the strategy,this paper constructs the performance evaluation system of the development strategy implementation,and can find the development strategy according to the evaluation results,and make the targeted modification to the strategy.In addition,in this paper,the development strategy of the implementation process of the risk of combing,from the human risk and non-human risk two angles to carry out risk tips.Finally,some deficiencies of this paper are put forward,which can be complemented and improved in the follow-up study.