On The Development Strategy Of Expressway Enterprises In Guangdong

China is vast in territory. In the early 80s of last century, it began to construct the highway transportation network consciously. For a country, the construction of expressway is used not only as the basis for judging its economic development, but also as the indicator of its social development. With the rapid development of economy,China's economic development has reached its bottleneck, infrastructure has become the main way to ensure the development of our country, the construction of the expressway ushered in a new opportunity. For expressway enterprises, how to accelerate the development of enterprises to seize more market share under such circumstances has become a new issue. The huge development opportunity also means the fierce competition, expressway enterprises not only need to consolidate the market,but also deal with potential competitors, especially after the expressway construction is open to private enterprises, there will be more enterprises coming into the industry, expressway enterprises should learn how to realize the sustainable development in the environment of both opportunities and challenges.The expressway system is more developed in Guangdong province, the paper takes A Company as the research object, it starts from the basic theory of the expressway,analyzes the status quo of expressway in China, and puts forward the characteristics of expressway enterprises, sums up experience of benchmark enterprise in the development of China's expressway industry. Based on the summarization of the development of expressway in China, using the PSET analysis, SWOT analysis, Potter five and other research methods, the paper makes a comprehensive analysis of the factors and the environment that influence the development of A Company, analyzes the existing problems and shortcomings of A Company, finally puts forward the countermeasures and suggestions of management and development strategy of A company, which mainly include making the detailed implementation plan, taking into account the expected changes and coping strategies, strengthening financial risk management so as to optimize the allocation of resources, making the medium and long term human resource planning,making timely adjustment of the implementation plan through performance evaluation.The paper aims to help the expressway enterprises in our country adapt to the market as soon as possible, improve their profitability, and further enhance their comprehensive competitiveness.