A Research Of Development Strategy Positioning For Construction Bureau G

Construction industry, no matter to push national economy's hi-speed development in the great course of China's reform and opening up, and to burden the task of" Keep growth and promote domestic demand" in fighting for global financial crisis in 2009, is to bear the brunt, especially the state-holding construction enterprises are all main forces. However, the whole development status and the self-development quality (The core index includes: enterprise earnings and staff's average income) don't synchronize with that of economic society. The reason is not only related to the industry's fully competition leading to the construction enterprises'narrow margin for a long time, but also due to the factors:project management mechanism, cost control and adaptability to changes in the market; and more connection with the unclear competition strategy positioning.Construction bureau G is one of the enterprises and in a grim situation.Construction bureau G was reorganized by the original engineering department's subsidiary business from two railway bureaus. At that time, there were 12 such companies, each involved 10,000 employees, with consolidated revenue of 2 billion and net profit of 10 million. The set-up of construction bureau G drove the member enterprises to enter the fierce market competition. As opposed to those who have battled in domestic infrastructure market for two decades, Construction bureau G is hailed as"Post-marketization-new-situation". Where to go? How to position? How to balance the contradiction of " High output but low profit"? how to build growing power? These are exactly the problems for construction bureau G to solve.This dissertation is based on the theory of strategy management, probing into the basic status of domestic construction enterprises'competitive strategy, comparing to construction bureau G's situation, analyzing internal & external environment, advancing the outline to build the enterprise's competitive advantage, deriving that Construction bureau G's strategic orientation should be"Multiplex mixed strategy". In detailed words:to segment the market by railway-project-orientation, extend the non-railway business with own professional and technical and resource advantage, to realize scale economies by enlarging the output value; based on responsibility cost and target management, compress the total cost and improve the income level of project construction; explore the mode of construction add industry chain investment, intending to forge construction bureau G as China Railway Construction's "Regional brand-builder, Investor of construction industry chain" in southern china.