Guangdong Junfeng Industrial Co.,Ltd Conference Marketing Module Studies

Health care home applicant is one kind of health care product. By the rapid development of China Health Care Product Industry and the new policy of medicare, health care home applicant is a new increment point.The good market future attracted many company to joint. In order to increase sale, some of them are overstated the function and effect of the product. Therefore, medias pay attention on it, and destory the goodwill of the industry. Being a social responsible company, Guangdong Junfeng BFS Industry Company Limited improved the sale and marketing strategy by different stages, and resulted a good market effect.In this essay, we are discussing about how to apply Conference Marketing Module in the health care home applicants industry, how is the problem and cost. Further, we will integrate with marketing theory to turn out the solution, and indicated the next step of industry development. The first section introduced the research background and meaning, and stated what method we used in the studies. This studies is integraded with SWOT method,4P 4C 4R theory. The second section deeply explain about conference marketing and what the different as traditional marketing, as well as how it is suitable in health care home applicant industry. The third section analysis the industry phenomenon by elderly market with different marketing strategy generally used in the industry. The forth section using the example Guangdong Junfeng BFS Industry Company Limited to explain conference marketing. The fifth section as the problem that company faced in conference marketing, though the research result and the company internal and external status to discover the reason of production jam. The sixth section is the innovation of conference marketing, by the main affairs of conference marketing in 2009. And conclude at the last section.