Good And Innovative Marketing Model Of Health Care Products

The health product industry is one of the pillar industries of the national economy, which has important influence on people's everyday life. The aggravating competition requires the innovation of health product marketing model badly. Jiahe company takes health product marketing as the leading service. In the first period of the company's running, it has used the traditional marketing model, which has made great achievement and development, but it has met many operational problems recently. The writer of this article, using the basic marketing theories, carries out an innovative design of the marketing model by analyzing the marketing environment of Jiahe company, and this new design is very practical and important for solving the problems in the marketing operation. The writer hopes this article can benefit the future work of Jiahe's development and provide an essential model for marketing model innovation of the health product industry.This paper adopts many kinds of methods in research. It uses theoretical research method. It exerts certain discussion about the marketing model innovation as well as the conventional marketing model of health product. It uses comparative analysis method in the study of usual marketing model. It compares the characteristics between the traditional marketing model and the conference marketing model. Having designed the new model, it summarizes the new one's characteristics by comparing with the traditional conference marketing model. In pursuing this aim, the writer has used countermeasure research method. By analyzing marketing environment which Jiahe company are facing, considering the company's concrete management conditions, taking the conference marketing theory as the instruction ,this design meets Jiahe's requirement of development and is propitious to enhance the company's market competitive power. There are two points of innovation in this paper: First, considering Jiahe company's current marketing situation, the writer has designed a new style marketing model. Secondly, in the process of the new model's design, the writer takes some new marketing element into his consideration, such as knowledge, interaction, compages etc. This new marketing model is superior to conventional conference marketing model.This study has identified the concept of the marketing model innovation in health...