Research Of Marketing Strategy For Founder Technology Group's Notebook

In the IT environment of intense competition, under the absolute leadership of notebook product superiority has become the business impact of IT key to survival. Founder, as an early domestic computer brands, with Lenovo in the early stages of development can be described as a "parity", but Lenovo's rapid internationalization process, the Founder is a bit legalistic; notebook computer market share is far behind already in the domestic PC industry leading position associations. In the context of the convergence of technologies, the face of changing market situation, Founder Technology must be promptly amended their existing notebook computer marketing strategy, from product, pricing, place, promotion, all aspects of rapid increase in their competitiveness, to expand market share, which Founder notebook is the key to business success, but also this paper the focus of research and analysis.In this paper, from the macro to micro, from the outside to inside layers of in-depth framework for analyzing Founder Technology's external environment, from the entire notebook market, marketing environment start to the notebook industry, analysis of the status of the brand, but also the use of Porter's Five Forces Model further analysis of notebook model competition in the market structure and trends; followed by analysis of Founder Technology company's internal environment, the use of SWOT analysis method, Founder Technology notebook strengths and weaknesses, opportunities and threats; re-Founder Technology based on the company's existing marketing strategy, combined with customer value evaluation system of the Founder Technology's existing marketing campaign analysis; Finally, some of the problems exposed by consumer analysis to determine Founder notebook computers target market and market positioning,4P from the classical theory, combination of status and characteristics of the enterprise's own thinking on the Founder notebook proposed marketing strategy for improvement.This article aims to right what have learned through the application of marketing theory, in the hope Founder notebook marketing, science and technology in providing strategic information to help them overcome the present impasse, obtain sustainable competitive advantage, while hope to related domestic notebook makers in the formulation of marketing strategy learn to play the role.