A Study On Marketing Strategy For Founder Securities Co., Ltd

China’s securities market has a history of30years. During this period, China’s securities market has a leap-forward development, from small to mature, from irregular to specification. The number of securities companies and securities business departments’increase and the securities industry has more competition. With listed successfully, Founder Securities Company’s capital rapidly expand. Founder Securities Company has entered a rapid development path. Founder Securities Company also has dual pressure with the securities industry competition and mixed operation. To maintain rapid development, Founder Securities Company need to improve marketing and the quality of customer service, and realizes the integration, so as to enhance core competitiveness and become to the domestic first-class brokerage. With advantages of marketing and customer service, Founder securities became the Mid-west’s first comprehensive domestic listed securities in the past. But the marketing and customer service work has been relatively independent; failing to effectively combine to enhance the company’s core competitiveness, Founder securities has not become one of the ten largest brokers.This paper analyses the external environment and internal environment, combining with the development strategy and vision of Founder securities, put forward the Founder securities marketing strategy should be carried out. In this paper, Founder securities’ marketing strategy is the research object. This paper thinks, from Merrill Lynch and Edward Jones financial successful experience, Founder Securities marketing strategy includes three aspects:the structure of three-dimensional marketing and customer service system; set up marketing and customer service platform; and cultivate the compound talents of unified marketing service. For the realization of Founder Securities marketing strategy, put forward the following suggestions:the clear policy guidance, optimizing organization structure, strengthen the unified management and assessment team. At the same time, this paper also puts forward clearly, should be the implementation of information technology, human resources, system construction support integration strategy. Finally, this paper also implements the integration strategy of founder of marketing service effect securities forecast.Measures and suggestions for design and the research of marketing strategy are established on the basis of the development status of founder securities. Through the study of this paper, we hope to enhance the Founder Securities market share and revenue, realize customer’s assets value and purpose of improving the quality of employees, and realize the company, customers, employees together win situation.