The Analysis Of Fujitsu Notebook Computer For Marketing Strategy

China is one of the fastest growing notebook computer market in the world. According to statistics, in 2007 sales grew 49.5 percent to 6.297 million year on year. Along with the Western developed countries gradually Notebook computer sales surpass desktop computer sales, China is expected to achieve the target in 2010. In the rapid development of China notebook computer market, Fujitsu consider how to grasp the market opportunities. And Fujitsu has a bearing on the success or failure of the key global markets.In this paper, the author analyzes China's notebook computer market on external environment and internal advantages and disadvantages. And the author also research Fujitsu consumer behavior characteristics. Through SWOT analysis SPACE matrix analysis, the author establishes the company's marketing strategy and develops a marketing goal and the target market.