Study On Optimization Of Fashion Sales Forecast System Of SDEER Company

Since China's reform and opening-up, China's fashion industry after a series of state-owned enterprises over the fashion, the self-employed, private economy, and promote China into fashion industry into rapid development stage. SDEER fashion enterprise is one of these. It was founded in 1994, in order to produce ladies, has now grown into a more than 4,000 people with on-the-job worker, stores nationwide 23 provinces and autonomous regions, the total number of more than 500,200810 billion yuan of sales system of medium fashion enterprise. However, with the rapid growth of the scale of enterprises, can achieve Sunday next Sunday, tracking can put new products into the market of the rapid reaction mechanism, the company began to failure in sales and sales increased, while facing the increasing product inventory, and product inventory growth has begun than profit growth. Obviously, this enterprise urgently needed to establish a system of scientific prediction system, has met the needs of the development of the enterprise.Based on the current SDEER enterprise sales forecast system present situation and the existing problems are analyzed, using scientific prediction theory and method, puts forward SDEER enterprise sales forecast system optimization of fashion, the goal is to reduce inventory to improve the accuracy of the sales forecast, fashion and according to the principle of prudence principle, the continuity, the speed of the three principles, first from the group, the first single product planning and forecasting, sales and after the end of the early and middle stages of predictive control methods such as sales forecast system SDEER enterprise fashion specific optimization scheme, and through 2008 with two winter sales data in 2009, the inspection. Finally, to guarantee the smooth operation optimization system, and further puts forward through the establishment of team work with quick market response mechanism mechanism of two supporting measures. Through these two measures to improve prediction system itself, SDEER make more accurate forecasting sales enterprise fashion.This paper proposed SDEER enterprise sales forecast system, not only the fashion can save the cost, improve production efficiency, and expanding the social economic benefit, but also for our brand fashion enterprise in sales forecasts and supply chain construction to provide certain reference and the suggestion.