The Marketing Strategy Research Of Yanbian Unicom Company

With china telecom industry a bold move in a series of reform and communication market is a mature stage, Competition by the network technology and the price level of competition, gradual development to the marketing of the competition. The competition against united telecommunication corporation for the background to the marketing of yanbian united telecommunication corporation, to design scientific, reasonable and practical marketing research and policy and made out in the management of the major traps the extent of yanbian united telecommunication corporation of the marketing staff of the work of the initiative and tap in the market potential and marketing management of yanbian states united telecommunication corporation marketing development of practical significance.Yanbian peering from the company is facing the market difficulties and set off in spite of yanbian united telecommunication corporation actively to cope with competition, but the competition is still very big impact, the user erosion is severe, market share, the user continued decline in consumer (arpu) month have is declining. The article through research excavated on enterprise development of the key elements to move to strengthen their yanbian competitive advantage and marketing policy choices made constructive comments and proposals, trying to find a healthy and sustainable development of yanbian communications enterprises.The essay structure in marketing theory of yanbian united telecommunication corporation, swot analysis of environmental analysis, the need to take some of the marketing strategy. The strategy for:1,through the analysis of product strategy, according to the characteristics of individualized service product strategy, product strategy, the development of more personalized products to meet market demand.2,through the analysis of the pricing strategy, low rates strategy vigorously develop low end the market, implement product, area, time difference pricing strategy etc package.3,through the analysis and comparison of the channel strategy, strengthen the speed channel fusion, realize its channels channel control of the channel and social development.4,through the analysis of promotion strategy, must strengthen the advertisement publicity, through the "going out" marketing way to market marketing activities, and marketing activities for home users.5,through the analysis and comparison of the service strategies to improve service quality supervision mechanism, strengthen the process control, perfect service environment, promote the window hardware business service ability and so on a series of services strategy.With The 3G come, the future of yanbian communications market competition will intensify and yanbian united telecommunication corporation in the competition environment subsistence and development right of marketing strategy is very important.