| The commercial advertisement contains a large number of ideological phenomenons,which have an influence on people’s views on life and values. In this article, commercialadvertisement includes consumerism, classism and moralism. For the positive aspect, it canupdate the ideas of people’s consumption to guide consumption, encourage people to striveand carry forward national traditional culture. But from the negative aspect, it can destroy thesocial good faith, breed hedonism and hit the essence of traditional culture, which brings aseries of serious problems which we have to face and solve.The article analyzes the negativeanalysis of advertising ideology and then put forward some suggestions to guide people tounderstand it. And this need to put forward some reasonable guidance by optimizing thegovernment, society, school, family environment and one’s self-cultivation for people to setup the correct the view of world and values. |
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