| The assets reorganization taken by the enterprise for the purpose of improving the overall quality and profitability of the company is a behavior that restructuring internal and external businesses through various channels. It is the eternal theme of the capital market. With the healthy and sound development of China's securities market, there are numerous cases of private enterprise restructuring state-controlled companies. New Land Group is a rapidly developing private enterprises in Zhejiang and has taken a series of asset restructuring actions after the success of shareing backdoor of Shanghai Whitecat Shareholding Co., Ltd. The research goal of this article is to analysis and evaluae the above-mentioned behavior of assets reorganization.Fisrtly,the paper describes the theoretical basis and restructuring motivation of the assets reorganization and introduces the system evolution of our listed compony's assets reorganization. Then, linking theory with practice, by using the case study method, we carries out a detailed analysis and evaluation to the case that The New Land Group restructuring the Shanghai Whitecat Co., Ltd. Specifically, this article first introduces the basic situation of the parties in assets reorganization and uses the trend analysis method to describe the case of the company's financial condition and asset reorganization motives; Second,combining with Chinese unique institutional context and the latest laws and regulations, we describe the course that The New Land Group restructuring the Shanghai Whitecat Co., Ltd;Using the comparative research method, from the perspective of the comparable trading companies, estimate the rationality of assets pricing in the process of assets reorganization. Finally, from the dimensions of the viability, sustainability and to avoid competition with the same industry, evaluate the rationality and economic consequences of the assets reorganization.Taking all the interests into account and properly handling the various interests relations in the process of assets reorganization is the foundation and guarantee for a successful asset reorganization. This research provides experiences, methods, and reference to other companies which want to take assets reorganization successfully. |