Supermarkets To Expand Competition In The Chinese Market Research Marketing Strategy

With China's WTO commitment to full implementation in 2004 through the acquisition of TESCO 50% of the shares, successfully entered the Chinese market.Speed up the foreign supermarkets in the Chinese market started taking can be said that any retailer would like to place in the Chinese market, hope to get good competition performance and sustainable development.The development of the local retail business, its first step to know ourselves, can only know yourself, and only fully understand the competitive supermarkets and how to implement business strategies, local retailers can learn from the good experiences of their development, accelerate the pace of development successful open business situation.Thus, this paper on the meaning of competitive marketing position of different industries and enterprises in competitive marketing strategy research, it illustrates the basic concept of chain of hypermarkets in China's hypermarket business state of the industry and expand the development of competitive market s strategy, combined with the actual case of TESCO, on how successful healthy competition with the supermarkets to expand Chinese market research and understanding of something Finally, this paper summarized the case law, and guide to the general law of development, to more retailers on marketing a practical guide.