The Research Of Ecolab Competitive Strategy In Chinese Market

In the national release of the" Twelfth Five-Year "national strategic emerging industrydevelopment plan" expressly stated that the development of strategic emerging industry isa strategic task for economic development is important. Where energy saving and watertreatment industry and the people live healthy, resource protection are all closely related tocleaning chemicals which seven strategic emerging industries. This fully shows that thesetwo industries will usher in new opportunities and customer demand gradually increased.There are also more and more companies will be among the two industries, these industrieshave been living among the companies need to face more intense competition.How to seize development opportunities and dominate the market in the futurecompetition in the initiative and those companies need to consider the problems faced byEcolab as a benchmark in these two industries, I believe the development of researchEcolab can provide references for the domestic companies. That is why I choose Ecolab asthe research object. Nowadays rapidly changing market environment and rapidtechnological change, which cause none company’s competitive strategy, tactics are notimmutable. Ecolab also needs to focus more on the combination of the actual situationaround the needs of local customers, to develop practical strategies to carry out theimplementation of the strategic layout.This thesis is divided into five chapters totally. Firstly there analyses to the researchbackground and the research meaning of this thesis, in the meantime introduce thedevelopment process of the competitive strategic theories and the analysis tool of thisthesis. Based on Ecolab two industries development background, combined with Ecolabinternal and external environment, through the PEST method Potter "five forces model"analysis to identify opportunities facing Ecolab and threats, summarize the Ecolabenterprise competitive strategy.