The New Product Promotion Strategy Of Bauhinia Paints

Reform and open policy 30 years, on China's earth, each form. each scale enterprise like mushroom growth emergence:The world 500 strong enterprises also in abundance enter China. simultaneously, the national enterprise gradually is also growing. In the recent 10 years, the Chinese economy sustained development's power originates at the same time from the national enterprise which grows unceasingly, simultaneously, the architecture industry, the room industry's fast development is the Chinese economic resurgence core power. But the real estate industry development continually has drawn the construction finishing materials demand, the steel products, the lumber, the cement, the wall floor tile, the furniture, the hardware, the floor, the coating obtain the fast development. The Chinese coating profession starts late, but develops quickly. As early as in the Warring States Spring and Autumn Period time, China's ancestors knew that decorates with the tung oil lives at beautifies own homeland, along with time development. China's painting industry also in unceasing renewal.This article unifies the Chinese national conditions and my work experience, and takes the Chinese nationality brand—Chinese Bauhinia—as representative, it mainly elaborates the domestic and foreign coating profession trend of development. It reflects from the developing angle the enterprise progress and the new product localization and the promoted strategy, thus reveals coating enterprise's development, localization and future strategic target..Firstly, this paper introduced the outlines of Bauhinia Paints Co. Ltd. and the paints industry;Secondary, this paper the macroscopic circumstances of Bauhinia Paints Co. Ltd. and the the present situations of paints industry;Thirdly, this paper analysis the inner abilities of Bauhinia Paints Co. Ltd., and discussed its marketing strategies;Fourthly, this paper also made the SWOT analysis of Bauhinia Paints Co. Ltd.;Finally, this paper made the program and scheme for new products of Bauhinia Paints Co. Ltd..