ChangSha Kaide Waterproofing Coating Limited Company Market Marketingstrategy Research

Under the market economy, the marketing activities of the enterprise management activities of the major part of it is good or bad decision the overall effectiveness of an enterprise level, a decision now and the future business development. In modern marketing concepts under the guidance of enterprises should be committed to customer service and achieve consumer "expropriation value" maximization.ChangSha Kaide waterproof coating Limited is engaged in an acrylic waterproof coating production, sales and provide technical support for the company, Hydro-Stop U.S. companies in China established by the nature of the Sino-foreign joint ventures and private enterprises.Cade waterproof coating series is a high-water emulsion flexibility pure acrylic paints, metal products, including roofing, concrete roof and external walls of the basement waterproofing and decorative waterproof coating series. More than six years after the production and sale of domestic Cade in South Africa has established a fairly good marketing network, a metal roofing industry has some well-known brands, and will continue to better products, better service Cade expanding market share in China.Cade is now used mainly to direct marketing, distributors, supplemented by the sales model, as the company size, insufficient funds, the impact on the company's new market development. This paper analyzes the channel status, the original channel model to optimize and improve the goals and strategies put forward a direct distributor based + (waterproof mainly refers to undertake large projects) sales model.Enterprises should remain stable channels, secure terminal clients, quality service is one of the best. Service is fully aware of enterprises to meet consumer demand, under the premise of the need to fully satisfy consumers in the marketing process to a series of activities. The waterproof coating products, consumer demand is not final coating itself, but in the lining of the surface of the coating, so customer service is an effective means of stability. After the establishment of sales channels, in addition to transfer of goods, should also spread their brand names, Kaikaide waterproof coating visibility, not much market influence, this paper presents Cade rely on the company's technology, improve product quality, increase in after-sales service, improve competitiveness and enhance a company's reputation and reputation.