The Research On Promoted Of Deppon Logistics’s Core Competitiveness

The logistics industry is called "the third profit source", its level of developmenthas become a sign of a country’s comprehensive strength symbols. The Third PartyLogistics provide professional logistics servicefor the commodity supply and demandenterprise， Now the number of third party logistics enterprise which includsprofessionals and technicians in china is more than700,000. In2006, Chinagoverment gave an open policy to logistics market, the competition in logisticsindustry is more and more fiece， only which have the core competitiveness can beremain invincible in the market.Deppon logistics is a private enterprise operating truck and air transpotation ofLTL cargo. In recent years, it roundly develpes at the speed of60%. In the year of2012the enterprise has set up more than2300outlets in the domestic market coveringmore than550cities and areas, owned more than5100vehicles, and increased a totalarea of regional field to more than790,000square meters. The enterprise onlycontinuously enhances their core competitiveness to win the market and customers inthe domestic and foreign competitors.Based on the discusses of Three Party Logistics enterprise core competitivenessand the relevant theoretical research，this paper adopts the combination of theory withpractice to analyze its core competitiveness and to find out restrict of its corecompetitiveness from seven aspects, saying less-than-truckload cargo and airtransport; logistics networks; German scientific outlook on development to the use ofDMPS; accurate brand image;"2+1talent production line";the quality of sevice. Inthe fierce competitive environment, in order to overcome the current bottleneck,basedon strategic planning the papers proposes optimization structure to reduce thecost; cultivate customer loyalty to strengthen competitiveness; enhance the financingability of listed; improve the level of information to build the optimization program,and from the enterprise internal, the the depth Cooperation between school andenterprise to train the core staff; and learning organization to ensure the optimizationscheme comes true.Through Deppon’s core competitiveness research,hoping thepaper can play a certain reference and guidance role for the others.