The Transitional Period Of Anhui Province On Rural Household Consumption Behavior

In China the Socialist market economy has been considerable development, rural areas during this period a cataclysm, rural residents of consumer behavior with economic development has significantly changed. Rural household consumption problem is faced with a very important topic, can effectively deal with the problem of consumption of rural residents in relation to the stability of the relationship between the State, to the economic and social sustainable development, relationship to a well-off society and build a harmonious society.This article by hierarchy of needs, consumer psychology, and rational choice theory to consumer behavior in the rural areas and the influential factors for analysis, a change to economics to study rural tradition, from the perspective of the sociology of the rural residents of consumer behavior is a comprehensive understanding, facilitating rural residents according to their actual circumstances, enhance their consumer behavior, improve your ideal consumer. On the other hand, to develop rural market, increasing consumption provides reference.According to the need to have this article is divided into six parts:part 1: introduction. Focuses on questions, research, related research, research methods and research on innovation and research framework for further study of the Foundation. Part II:transformation of the rural family in consumer behavior analysis. This chapter is a combination of lujiang County Ketan town surveys from rural residents of consumer demand levels, psychographics and consumption structure on rural consumption for analysis. Transformation of the rural residents of consumer demand levels by physiological consumption and safety of the consumer to social needs and respect need hierarchy changes; rural residents of consumer psychology, dangerous by traditional concepts of uncertainty, and social security system of factors, rendered more prudent and rational; rural consumption structure still to food and housing as the main support, education, communication, transportation and recreation projects. The third part:transition rural change behavior. Impact on consumer behavior in the countryside because mainly income, changes in consumer attitudes, national policy and Government guidance, social uncertainty factors, as well as examples of rural residents of consumption. Part four:elaboration of rural household consumption on economic and social role. This part of the three ways to expand, first of all it is rural in rural social changes, this change mainly reflected in two aspects, one is a farmer of change, the other is the rural social and environmental change. This was followed by the peasant consumption on economic development, finally stated that rural residents consumption in the community to play a virtuous cycle of stabilizers and shock absorption spectrometer. Part five:rural household consumption behavior restrictions and solution recommendations. This section first pointed out that the rural inhabitants of limiting factors, then came up with the solutions proposed. The strategy is mainly related to:increase farmers'income, improve farmers'consumer demand levels, improve consumer ideas, raise farmers'ideal for consumption, improving the rural social security and Medicare, eliminate farmer consumer concerns. Sixth part:related research findings. Summary of research on this article and of the existence of deficiencies.