Research On The Consumption Demand And Consumption Behavior Of Rural Residents In Heilongjiang

It is pointed out in the eighteen report of the party,we must firmly grasp the strategic basis of expanding domestic demand,accelerate the establishment of a long-term mechanism for expanding consumer demand,the release consumption potential,expand the domestic market.The eighteenth session of the Fifth Plenary Session proposed explicitly: "in order to maintain rapid growth in the economy,play consumption to the economic growth on the basis of the pulling effect,focus on to expand the scale and level of consumption.Consumption is the main force driving growth.But for a long time,domestic consumption demand is seriously insufficient,the consumption rate continued to decline,the consumption rate decreased more significantly,the rural residents' consumption rate of less than 10%,insufficient consumption,especially rural residents.Lack of fees has become a bottleneck restricting China's economic growth and development.Heilongjiang is China's major agricultural province,agricultural characteristics also has certain representativeness in the country.This paper uses the theory of consumption economics and econometrics model research methods to analyze the consumption level of rural residents,the consumption structure fluctuation trend and characteristics in Heilongjiang Province,this paper also researches the consumption demand of rural residents and their consumption behaviors and the influence factors in Hei Longjiang Province.Then,finally puts forward the ideas and measures of expanding rural residents consumption demands and developing the rural consumer markets.This paper focuses on the following aspects,the research content and results include:(1)Analysis of the characteristics and trend of 2000-2015 in Heilongjiang Province,rural residents' consumption level,and compared with the overall level of consumption of urban residents.The consumption level of rural residents increased continuously,especially after 2004,because of the strong agricultural,agricultural policy,the abolition of the agricultural tax,the implementation of the "three rural",a variety of subsidies the majority of farmers benefit,open the double growth of income and consumption,even though the gap between urban and rural areas is still large.From the relationship between the Heilongjiang rural residents' consumption and economic growth,before 2004 belongs to the mild consumption lag model,volatility adjustment stage after2005 belongs to the transition to the synchronous consumption.It is highly related to household consumption and economic growth,promote the growth of GDP per capita consumption growth in recent years,weak economic growth,the contribution of consumption has begun to appear.From different income groups consumption level of rural residents analysis can be seen,high,low income groups of rural residents per-capita net income disparity is becoming larger,but the consumption gap is not big,but a narrowing trend,in the high income group,low consumption tendency,consumption contribution rate is low,did not reach the due level of consumption.(2)Analysis of the variation characteristics of 2000-2015 in Heilongjiang Province,rural residents living consumption expenditure and consumption expenditures,and compared with the urban residents.Rising overall consumption expenditure and the consumption expenditure with the income level of rural residents increased,the consumption expenditure ratio have changed in different extent.The medical and health care transportation,communication,entertainment and entertainment expenses rose faster,but higher than the growth rate of urban residents.From the changes in consumption structure,the consumption of rural residents in the development and enjoyment of consumption development stage,consumer demand increasingly diversified,the consumption structure is being optimized,material life and spiritual life have greatly improved,some residents have begun to rich level transition.From the different income groups of rural residents in terms of consumption,high income group only in the transportation and communication spending on the contribution of the project is very high,the performance of the other items in the consumer contribution and income does not match.(3)Using the expanded linear expenditure system model,using the cross-sectional data of 6year and 16 year time series data,quantitative analysis on the consumption structure of rural residents in Heilongjiang Province,in order to understand the consumption of rural residents to invest in basic consumer demand,changes in income effect on the consumption structure of the consumption structure and the price impact fee change.Overall,the rural residents' marginal propensity to consume is low,investment saving and production tendency is very high,food and housing are still the main investment,transport and communications,health care,education and entertainment to rise faster,still have the absolute level of income is not high.From the point of view of consumer demand,people's consumer attitudes and consumer awareness is still relatively conservative,to meet the most basic needs,even if the income increased nor subjective improved levels of consumer desire,living consumption expenditure on income inelastic.Keep food prices stable,to promote consumption of other types of consumer demand is an important project meaning.(4)In the framework of multivariate analysis,using the state space model to analyze the factors affecting the consumption of rural residents in Heilongjiang Province,the consumption of rural residents per-capita net income of rural residents,per-capita GDP,the rural consumer price index and fixed assets investment in the rural areas of the degree of influence,dependence and its change trend.The results show that the income of the the most significant impact on the consumption of rural residents,in effect a stable economic development.With stimulating and promoting effect on rural residents' consumption,when the economy is overheating,inflation,rising prices,rural residents production costs increased,resulting in decreasing the consumption level of rural residents.When the steady economic price impact on the consumption of rural residents is negatively related to the economy,in inflation,the consumption of rural residents will rise with the rise in the price level.Fixed assets investment has continued in effect on the consumption of rural residents,but a taste of the investment,economic growth bottlenecks,the rate of return on investment is reduced,the size of the inflation,rising prices,the consumption level of rural residents decreased.(5)Through the questionnaire survey,the actual income of rural residents in Heilongjiang Province,consumption status,consumption concept,consumption environment influence consumer behavior of the subjective and objective factors,and systematically combing and analysis.Find the consumption behavior of rural residents are the main six aspects of changes,are greatly enriched food types,significantly improve the quality of food life,the environment greatly improved,durable household types increased,the increase in the number of amateur cultural life is more and more rich,more and more high requirements of health care insurance,the traditional concept of life gradually changed.At the same time to tease out the six major factors affecting the consumption behavior of rural residents is changing,respectively Factors,traditional psychological factors,market environment,family structure,social security and infrastructure.On the basis of the above conclusions,combined with the factors affecting the consumption of rural residents in Heilongjiang Province,this paper puts forward the basic ideas and specific measures to promote the consumption of rural residents in order to achieve the purpose of expanding domestic demand and stimulating economic growth.