Supply Chain Management Based On CODP In Personal Computer Industry

Recently the PC industry in china under high pressure cause by the sales decreasing and price war and foreign competition, so the PC industry has been in depression for a long time.The PC manufacturers in china have to face the problem that is to satisfy the individual requirements at the highest speed in the lowest operation cost. In order to balance the contradiction, the increasing numbers of PC manufacturers begin to pay more attention to the Supply Chain Management (SCM) and separate commonness from the individuality by the Postponement Manufacturing Technology (PMT) in Mass Customization(MC). The MC mode has been used widely in the PC industry in the past several years. However, what is the most appropriate opportunity to postpone that mean where the position of Customer Order Decoupling Point (CODP) is located is very important to MC. First of all, this paper discusses the common position of CODP based on theory of SCM and the MC under supply chain environment and the characteristic of the Postponement Manufacture technology. Secondly discuss the reason why the CODP position is different in supply chain of DELL and LENOVO based on analysis the SCM of the two companies referred above. Finally, the article put forward a new mode about how to fix on the position of CODP in supply chain, which is originated by customer and based on products classification,product lifecycle and different marketing subdivision. It is helpful to the PC manufacturer setting down the strategy of SCM in China.