The Study Of Integration Development Strategy In Automotive Services

?The industries of automobile services as the most important part of the automotive market in China today, although the development time of automobile services is not long, so far is a 12-year history, but it plays an important role. With the improvement of China's automotive market, it is the improvement of living standards, lower price of motor vehicles, the growing up of the numbers of cars, China's automotive service industry is about to usher in a period of rapid development of its own, automobile services industry faces enormous development opportunities. At the same time, with the rapid development of e-commerce, the emergence of multi-vehicle services platform, the regulations of national laws, there are all kinds of automobile services fully reflected defects. This time, China's auto industry needs to rethink the future development strategies of the automobile services of China, coordinate their own and China's market environment, allocation of resources efficiently, good governance, which Phoenix Nirvana in the harsh competitive environment, have gained greater development .The paper first describes the traditional automotive market, as well as foreign car sales shop in the development of the status quo, then introducing the current vehicle status 4S shops area of Jilin Province and China. Doing a detailed analysis of Jilin JG automobile 4S stores, through internal and external detailed analysis of the environment, summed up that JG automobile 4S shop facing various external opportunities, threats and internal strengths, weaknesses. an analysis of the process of scientific and rational use of a large number of staff interviews and a questionnaire survey, which improving the analysis of the scientific and effective. 4S shop sales of models of service status, service positioning, competitive analysis of the environment. Trying to find out the future development of the strategic direction of the JG automobile 4S shop, and some effective strategies for automobile services of China.Through SWOT analysis, respectively-to-business external environment and internal resources and capabilities to do a detailed study. SWOT Analysis of JG automobile 4S shop of the future development of the strategic implementation of the internal strengths and weaknesses, opportunities and threats facing the analysis, come to the current JG automobile 4S shop has been the traditional business model can not adapt to the current fierce competition of the market.The strategic restructuring of the development and implementation of programs to be put on the agenda as soon as possible. Our JG automobile 4S shop of the future development of design strategy, including strategic positioning, brand building strategy, business development strategy, the implementation of the strategy most successful element.At the same time, this article hopes that the research of JG automobile 4S shop can provide a reference to the type of vehicle with the future development of Jilin Province, so as to further development of the automotive service industry of Jilin Province finally.