Our Profit Model Study Of 3G Mobile Phone Games

At present, China relies on cell phone game industry full commercial 3G technology and a powerful rapid development of 3G mobile terminals, it also faces many problems. This article on China's 3G mobile game in this environment, research and analysis, through the history and definition of the concept, a more in-depth analysis of its characteristics and conditions, structural elements, problems and countermeasures, etc., on our profit model 3G mobile phone games thinking and argument made. Divided into five chapters discuss the following questions:First, the definition of the concept. Through the concept of mobile phones and mobile gaming to define, to set out my cell phone game development process and its classification.Second, to clarify the traditional profit model mobile phone games. Analysis of mobile phone games in the traditional way of paying unreasonable factors, to identify the traditional profit model of cell phone game development difficult reasons.Third,3G mobile game revenue model and its condition. Through analysis of the profit mode 3G mobile game character and attachment of conditions affecting the entire industry can be seen mainly network technology, content quality, user identity and the vested interests of the industry chain parties to the four factors.Fourth,3G mobile structural elements of the game. Profit is profit model of the core, in-depth analysis of profit model 3G mobile phone games profit source, the profit point, profit targets, profit leverage, and profit barrier to maximize profits.Fifth, problems and modify the strategy. Profit model of 3G mobile game problems, and cooperation from the industry chain, product and service design, marketing and content channels, the quality of products proposed four amendments to policy. This is the innovation of this paper.