Research On Profit Model Of Mobile Online Games

With the progress of science and technology and the rapid development of the Internet,the Internet-based mobile phone network games came into being.In recent years,with the rapid popularization of 4G network and wireless network,mobile network games are more and more popular.Game manufacturers smell the opportunity and began to explore the scale of mobile online games,the market of mobile online game has become one of the important region of game makers.Along with the gradually expanding mobile phone network game market,people have more rights to choose the game products,they increases the requirements gradually.In order to attract more players,the manufacturers of mobile online game need to constantly meet the growing needs of people,so the competition of mobile online game is gradually increasing.The competition is increasing between the manufacturers of mobile phone network game.Reasonable profit model can help company to manage better and get stronger competitive power.In order to have a long-term development in the industry,the company of mobile phone network game company needs to improve its profit model.This paper takes Kunlun as an example to analyze the profit model of mobile online games,with a view to come up with some reasonable to improve the company 's profit model.First of all,this paper describes the research background,research purposes and related theories.Secondly,this paper introduces the general situation of the industry of mobile phone game,and analyzes the profit model of the industry through five factors: profit source,profit point,profit object,profit lever and profit barrier.Finally,this paper introduces the company profile of Kunlun and analyzes Kunlun's profit model from the elements of profit model.It uses the financial data to evaluate the financial capability of Kunlun's profit model,and points out the advantages and disadvantages of Kunlun's profit model.This paper points out that Kunlun's mobile phone network games should continue to maintain innovation of products and promotion channels,increase revenue sources,strengthen the crackdown,improve customer satisfaction and other measures to promote the development of the industry of mobile phone network game.Through the analysis of the profit model of Kunlun's mobile phone network game,this paper suggests that other similar enterprises should start from their own actual situation to find the profit model suitable for enterprise development,and learn from the success of profit model of mobile online game of Kunlun,to correct the mistakes if you have committed them and avoid them if you have not.